1Q 2022

Electric Powersports

Electric ATVs, UTVs, Off-Road Motorcycles, and Snowmobiles: Global Market Analysis and Forecasts

Over the past 2 years, the COVID-19 pandemic has shifted consumer preferences further toward outdoor recreation, helping grow the powersports industry. However, the electric powersports (e-powersports) market is still in its infancy as electrification of off-road vehicles poses unique challenges beyond the typical barriers experienced in on-road vehicle markets. The lack of regulatory pressure to reduce off-road vehicle emissions, combined with regionally specific demand for powersports equipment, makes the global opportunity for e-powersports more limited.

Nevertheless, significant opportunities for e-powersport vehicle sales are emerging in North America and Europe due to advantages associated with electric powertrain technologies, including zero tailpipe emissions, reduced noise for stealth operations, lower operations and maintenance (O&M) costs, and increased torque, power, and acceleration capabilities. Legacy powersports manufacturers may feel comfortable in the current gas-powered environment, but without a strategic path toward electrification, these companies are likely in the near-term to lose market share to all-electric start-ups and risk future long-term financial viability. According to Guidehouse Insights, the global market for e-powersport vehicle sales is expected to grow from roughly 54,000 vehicles in 2022 to 896,600 vehicles by 2031, at a 36.6% compound annual growth rate (CAGR).

This Guidehouse Insights report analyzes the global market for e-powersport technologies, focusing on e-ATVs, e-UTVs, off-road e-motorcycles, and e-snowmobiles. The study provides a detailed analysis of the market opportunities, key drivers and barriers of growth, competitive landscape, and technology trends associated with e-powersports. Global market forecasts for e-powersport vehicle sales and revenue extend through 2031 and are segmented by technology and region.

Pages 37
Tables | Charts | Figures 54
  • What are the key use cases, market dynamics, and business opportunities for each e-powersport vehicle technology (e.g., e-ATVs, e-UTVs, e-motorcycles, and e-snowmobiles)?
  • What are the primary technology trends shaping the future of the e-powersports industry?
  • Who are the key industry players in the e-powersports industry and how do their products and strategies compare to each other?
  • What are the market drivers and barriers for the e-powersports industry?
  • How much revenue is expected to be generated by e-powersport vehicle sales by 2031?
  • How many e-powersport vehicle sales are anticipated to occur annually from 2022 to 2031?
  • How many total powersport vehicles (internal combustion engine and electric) are expected to be sold annually from 2022 to 2031? 
  • Powersports manufacturers and suppliers
  • Off-road recreational vehicle manufacturers and suppliers
  • Fleet operators
  • Micromobility companies
  • Electric motor and battery manufacturers
  • EV charging companies
  • Automotive OEMs
  • Government agencies and municipal planners
  • Investor community

1. Executive Summary

1.1    Market Issues and Trends

1.2    Market Forecasts

2. Market Issues

2.1    Electric Powersport Technologies

2.1.1   e-ATVs and e-UTVs

2.1.2   Off-Road e-Motorcycles

2.1.3   e-Snowmobiles

2.2    Market Drivers

2.2.1   EV Performance Advantages

2.2.2   Reduced Operations and Maintenance Costs

2.2.3   Reduced Emissions and Air Pollution

2.3    Market Barriers

2.3.1   Lack of Regulatory Pressure

2.3.2   Battery Technology Limitations

2.3.3   Insufficient Regional Demand Outside of North America and Europe

2.3.4   Consumer Attitudes

3. Key Industry Players

3.1    Introduction

3.2    Eco Charger

3.3    Taiga Motors

3.4    KTM Sportmotorcycle

3.5    Polaris

3.6    Other e-Powersport Industry Participants

4. Market Forecasts

4.1    Scope

4.2    Methodology

4.3    Total Powersport Vehicle Sales

4.4    e-Powersport Vehicle Sales and Revenue by Region

4.5    e-Powersport Vehicle Sales and Revenue by Technology

4.5.1   e-ATVs

4.5.2   e-UTVs

4.5.3   Off-Road e-Motorcycles

4.5.4   e-Snowmobiles

5. Conclusions and Recommendations

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Scope of Study, Sources and Methodology, Notes

  • e-Powersport Vehicle Sales by Technology, World Markets: 2022-2031
  • Total Powersport Vehicle Sales by Technology, World Markets: 2022-2031
  • e-Powersport Vehicle Sales by Region, World Markets: 2022-2031
  • e-Powersport Sales Revenue by Region, World Markets: 2022-2031
  • e-Powersport Sales Revenue by Technology, World Markets: 2022-2031
  • e-ATV Sales by Region, World Markets: 2022-2031
  • e-UTV Sales by Region, World Markets: 2022-2031
  • Off-Road e-Motorcycle Sales by Region, World Markets: 2022-2031
  • e-Snowmobile Sales by Region, World Markets: 2022-2031
  • e-Powersport Sales Revenue by Technology, North America: 2022-2031
  • e-Powersport Sales Revenue by Technology, Europe: 2022-2031
  • e-Powersport Sales Revenue by Technology, China: 2022-2031
  • e-Powersport Sales Revenue by Technology, India: 2022-2031
  • e-Powersport Sales Revenue by Technology, OECD Asia Pacific: 2022-2031
  • e-Powersport Sales Revenue by Technology, Rest of Asia Pacific: 2022-2031
  • e-Powersport Sales Revenue by Technology, Latin America: 2022-2031
  • e-Powersport Sales Revenue by Technology, Middle East & Africa: 2022-2031
  • Polaris RANGER XP Kinetic e-UTV
  • Tesla Cyberquad Shown as a Cybertruck Optional Accessory
  • 2022 KTM FREERIDE E-XC Off-Road e-Motorcycle
  • MoonBikes e-Snowmobile
  • Taiga Motors Ekko Mountain e-Snowmobile
  • e-Powersport Market Regions
  • e-Powersport Vehicle Sales by Region, World Markets: 2022-2031
  • e-Powersport Sales Revenue by Region, World Markets: 2022-2031
  • e-Powersport Vehicle Sales by Technology, World Markets: 2022-2031
  • e-Powersport Vehicle Sales by Technology, North America: 2022-2031
  • e-Powersport Vehicle Sales by Technology, Europe: 2022-2031
  • e-Powersport Vehicle Sales by Technology, China: 2022-2031
  • e-Powersport Vehicle Sales by Technology, India: 2022-2031
  • e-Powersport Vehicle Sales by Technology, OECD Asia Pacific: 2022-2031
  • e-Powersport Vehicle Sales by Technology, Rest of Asia Pacific: 2022-2031
  • e-Powersport Vehicle Sales by Technology, Latin America: 2022-2031
  • e-Powersport Vehicle Sales by Technology, Middle East & Africa: 2022-2031
  • e-Powersport Sales Revenue by Technology, World Markets: 2022-2031
  • e-Powersport Sales Revenue by Technology, North America: 2022-2031
  • e-Powersport Sales Revenue by Technology, Europe: 2022-2031
  • e-Powersport Sales Revenue by Technology, China: 2022-2031
  • e-Powersport Sales Revenue by Technology, India: 2022-2031
  • e-Powersport Sales Revenue by Technology, OECD Asia Pacific: 2022-2031
  • e-Powersport Sales Revenue by Technology, Rest of Asia Pacific: 2022-2031
  • e-Powersport Sales Revenue by Technology, Latin America: 2022-2031
  • e-Powersport Sales Revenue by Technology, Middle East & Africa: 2022-2031
  • e-ATV Sales by Region, World Markets: 2022-2031
  • e-UTV Sales by Region, World Markets: 2022-2031
  • Off-Road e-Motorcycle Sales by Region, World Markets: 2022-2031
  • e-Snowmobile Sales by Region, World Markets: 2022-2031
  • Total ATV Vehicle Sales by Region, World Markets: 2022-2031
  • Total UTV Vehicle Sales by Region, World Markets: 2022-2031
  • Total Off-Road Motorcycle Vehicle Sales by Region, World Markets: 2022-2031
  • Total Snowmobile Vehicle Sales by Region, World Markets: 2022-2031
  • Total Powersport Vehicle Sales by Technology, World Markets: 2022-2031
  • Eco Charger e-ATV Model Specifications
  • Other e-Powersport Industry Participants
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