2Q 2019

Shared and Electrified Mobility Starts in Higher Education

American universities are pivotal to the plug-in EV (PEV) market. With higher levels of education, homeownership, and salaries than the average employee in the US, university employees are an ideal demographic with whom EV manufacturers and dealerships should build partnerships. Most universities in the US are in urban areas—ideal for EV carsharing programs and short-distance trips. Several other factors signify that university campuses are optimal for EV adoption and mobility programs. 

Universities are partnering with technology manufacturers to test vehicle grid integration (VGI) technologies, automated vehicles, battery development, and wireless charging on campus. EV infrastructure companies are making charging simple by installing on-campus charging stations that connect to university ID cards to start charging. Partnerships built between universities and EV manufacturers can be multifaceted, involving research, education (including education of the manufacturer’s employees), university employee vehicle discounts, university fleet conversion, and sponsorships (athletics, research centers, etc.). 

This Guidehouse Insights report discusses opportunities for EV manufacturers, dealerships, and universities to build their EV presence. The study provides an analysis of the university market including employee demographics, market size, existing programs, research opportunities, fleet electrification, and partnership potential. It also includes a case study of Arizona State University where staff and faculty members were surveyed to understand EV adoption demographics.

Pages 13
Tables | Charts | Figures 3
  • How do university employees fit the ideal demographics for EV ownership?
  • What opportunities exist for EV manufacturers to partner with universities on research, targeted marketing, awareness building, and carshare deployment?
  • Which universities are already researching in the EV space?
  • What are benefits and strategies for expanding the EV market into universities?
  • How should EV manufacturers and mobility vendors act on the opportunity posed by universities?
  • Electric vehicle manufacturers
  • Universities and colleges
  • Car dealerships
  • EV charging infrastructure companies
  • Vehicle grid integration companies
  • Investor community




A Shared, Electrified, Clean, Reliable Vehicle Future

The University Community Is Ideal for PEV and MaaS Adoption

Environmental Issues Are Increasingly Important

Generational Differences in Vehicle Ownership Patterns

Creating Solutions for the Global EV Industry

University Research Strength

Association for the Advancement of Sustainability in Higher Education Sustainability Tracking, Assessment & Rating System Requirements

Evaluating University Opportunities

Case Study: ASU

Fertile Ground for the EV Industry

Electrify the Fleet

Targeted Marketing

Building EV Awareness

More Research Required Into Campus EV Use Cases

  • R1 University and Current VGI and Other Commercialization Projects
  • AASHE STARS Program Credits for EV Programs
  • R1 Universities in Urban Locations with AASHE STARS Rankings
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