1Q 2021

Market Data: Electric Motorcycles

Electric Motorcycle Unit Sales, Technology and Vendor Market Share, Revenue Potential, and Average Transaction Prices

Electric motorcycles (e-motorcycles) have struggled to catch on as quickly as other electric two-wheel vehicles (E2WVs), largely due to the extensive range requirements of consumers. However, the technology holds strong potential over the next 10 years due to increasingly stringent emissions standards, e-motorcycle purchase incentives, and the establishment of low and zero emission zones. Cost decreases and improvements in lithium ion (Li-ion) battery technology is also expected to result in lower cost and higher performing products, while major manufacturers are poised to assume much larger roles in e-motorcycle product and technology development over the coming decade. Battery swapping and fleet electrification offer opportunities for accelerated growth of the e-motorcycle industry.

Although China currently dominates the e-motorcycle market, accounting for 90% of e-motorcycle unit sales in 2021, this figure is expected to reduce to 42% by 2030 as sales in other countries grow far more quickly. Most of the new growth in the e-motorcycle market is expected to come from India, the Rest of Asia Pacific (i.e., Vietnam, Thailand, and Indonesia), and Europe. According to Guidehouse Insights, global annual unit sales of e-motorcycles are expected to grow from nearly 1.1 million in 2021 to 3.6 million by 2030, at a 14.4% compound annual growth rate (CAGR).

This Guidehouse Insights report analyzes the global market for e-motorcycles. The study provides a detailed analysis of the market opportunities, key drivers and barriers of growth, and technology trends associated with e-motorcycles. Forecasts are provided for gas-powered motorcycle sales and e-motorcycle unit sales (segmented by peak motor power level), market share of the total motorcycle market, revenue potential, and average transaction prices. Guidehouse Insights also provides estimates for e-motorcycle manufacturer market share in North America and Europe.

Pages 26
Tables | Charts | Figures 19
  • What are the key market drivers and barriers shaping the e-motorcycle market?
  • How many unit sales of e-motorcycles are expected over the next 10 years (segmented by country, region, and peak motor power level)?
  • Which regions and countries offer the most opportunity for e-motorcycle unit sales and revenue?
  • What is the e-motorcycle market share of the total motorcycle market (segmented by country and region) over the next 10 years?
  • Which manufacturers are leading in e-motorcycle market share in North America and Europe?
  • What are the average transaction prices of e-motorcycles (by region and country)?
  • How much revenue is expected to be generated by sales of e-motorcycles during the next 10 years?
  • Seated electric scooter and electric motorcycle manufacturers and suppliers
  • Gas-powered scooter and motorcycle manufacturers and suppliers
  • Shared micromobility manufacturers, suppliers, service operators, and software vendors
  • Electric motor and battery manufacturers
  • Automotive OEMs
  • Government agencies and municipal planners
  • Investor community

1. Executive Summary

1.1   Introduction

1.2   Market Forecast

2. Market Issues

2.1   Technology Segmentation

2.2   Market Drivers and Barriers

3. Market Forecasts

3.1   Forecast Scope

3.2   Methodology

3.3   Key Assumptions

3.4   Gas-Powered Motorcycle Unit Sales by Region and Country

3.5   e-Motorcycle Unit Sales by Region and Country

3.5.1   e-Motorcycle Market Share of Total Motorcycle Market

3.5.2   Estimated e-Motorcycle Manufacturer Market Share

3.6   e-Motorcycle Unit Sales by Peak Motor Power Level

3.6.1   Low Power: Less Than 4 kW

3.6.2   Mid Power: 4kW to 19.9 kW

3.6.3   High Power: 20 kW or More

3.7   Average e-Motorcycle Transaction Price by Region and Country

3.8   Annual e-Motorcycle Sales Revenue

4. Conclusions and Recommendations

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study, Sources and Methodology, Notes

  • Annual Unit Sales of e-Motorcycles by Region and Select Countries, World Markets: 2021-2030
  • Annual Unit Sales of Gas-Powered Motorcycles by Region and Select Countries, World Markets: 2021-2030  
  • e-Motorcycle Market Share of Total Motorcycle Market by Region and Country, Select World Markets: 2021-2030
  • Estimated e-Motorcycle Manufacturer Market Share, North America: 2021
  • Estimated e-Motorcycle Manufacturer Market Share, Europe: 2021
  • Annual e-Motorcycle Unit Sales by Peak Motor Power Levels, World Markets: 2021-2030
  • Average e-Motorcycle Transaction Price by Region and Country, Select World Markets: 2021-2030
  • Annual Revenue from e-Motorcycle Unit Sales by Region and Select Countries, World Markets: 2021-2030
  • Examples of Production e-Motorcycles: Zero SR/F and Super Soco TC Max
  • e-Motorcycle Market Drivers and Barriers
  • Geographic Dimensions
  • Annual Unit Sales of Gas-Powered Motorcycles by Region and Select Countries, World Markets: 2021-2030
  • Annual Unit Sales of e-Motorcycles by Region and Select Countries, World Markets: 2021-2030
  • e-Motorcycle Market Share of Total Motorcycle Market by Region and Select Countries, World Markets: 2021-2030
  • Estimated e-Motorcycle Manufacturer Market Share, North America: 2021
  • Estimated e-Motorcycle Manufacturer Market Share, Europe: 2021
  • Annual e-Motorcycle Unit Sales by Peak Motor Power Levels, World Markets: 2021-2030
  • Annual Revenue from e-Motorcycle Unit Sales by Region and Select Countries, World Markets: 2021-2030
  • Average e-Motorcycle Transaction Price by Region and Select Countries, World Markets: 2021-2030
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