1Q 2020

Market Data: Electric Bicycles

Electric Bicycle Unit Sales, Revenue, Market Share, and Average Transaction Prices: Global Forecast and Analysis

Although sales of traditional bicycles have remained flat in most major world markets for the past several years, electric bicycles (e-bikes) are achieving unprecedented growth across North America, Europe, and pockets of Asia Pacific. Bicycle manufacturers that fail to offer comprehensive and competitive e-bike product lines risk losing substantial new business and the ability to remain profitable. 

The large increase in e-bike sales is due to several emerging market and technology trends, including significant investment into electrification by major bicycle and automotive manufacturers, historic adoption levels among European consumers, and increased e-bike model availability and use cases. Lithium ion (Li-ion) batteries are also continuing to achieve significant cost reductions, providing increased electric ranges, and decreasing in size, resulting in more affordable and desirable products for consumers. According to Guidehouse Insights, global e-bike sales revenue is expected to grow from $27.3 billion in 2020 to nearly $47 billion by 2030, at a compound annual growth rate (CAGR) of 5.5%.

This Guidehouse Insights report analyzes the global market for e-bikes. The study provides a detailed analysis of the market opportunities, key drivers of growth, and technology trends associated with e-bikes. Global market forecasts for annual e-bike unit sales, revenue, market share, and average transaction prices extend through 2030 and are segmented by region and country.

Pages 23
Tables | Charts | Figures 16
  • How many traditional and electric bicycles will be sold over the next 10 years segmented by region and country?
  • What is the e-bike market share of the traditional bicycle market segmented by region and country?
  • How much revenue will be generated by e-bikes during the next 10 years segmented by region?
  • What is the average traction price for e-bikes?
  • What are the key market and technology trends driving e-bike sales?
  • Bicycle and e-bike OEMs and suppliers
  • Bicycle retailers and distributors
  • Electric motor manufacturers
  • Battery manufacturers
  • Automotive and motorcycle manufacturers
  • Government agencies and municipal planners
  • Investor community

1. Executive Summary

1.1   Key Market Trends

1.2   Forecast Highlights

2. Market Issues

2.1   Market and Technology Trends

2.1.1   Major Bicycle and Automotive Manufacturer Investment

2.1.2   Rapid European Market Growth

2.1.3   Increased Model Availability and Use Cases

2.1.4   Improving Li-Ion Battery Technology

3. Market Forecasts

3.1   Scope and Methodology

3.2   Global Traditional and E-Bike Sales

3.2.1   Traditional Bicycle Sales

3.2.2   E-Bike Sales

3.3   E-Bike Market Share of Total Bicycle Market

3.4   E-Bike Revenue and Average Transaction Price by Region

3.5   Conclusions and Recommendations

4. Acronym and Abbreviation List

5. Table of Contents

6. Table of Charts and Figures

7. Scope of Study, Sources and Methodology, Notes
  • Annual Total Bicycle Sales by Technology, World Markets: 2020-2030
  • Annual Traditional Bicycle Sales by Region, World Markets: 2020-2030
  • Annual E-Bike Unit Sales by Region, World Markets: 2020-2030
  • Cumulative E-Bike Unit Sales by Region, World Markets: 2020-2030
  • Annual E-Bike Unit Sales, China and Rest of the World: 2020-2030
  • Annual E-Bike Unit Sales by Region (Excluding China), World Markets: 2020-2030
  • E-Bike Market Share of Total Bicycle Market, Select World Markets: 2020-2030
  • Annual E-Bike Sales Revenue by Region, World Markets: 2020-2030
  • Average E-Bike Transaction Price by Region, World Markets: 2020-2030
  • Annual Total Bicycle Sales (Traditional and E-Bike) by Region and Country, World Markets: 2020-2030
  • Annual Traditional Bicycle Sales by Region and Country, World Markets: 2020-2030
  • Annual E-Bike Unit Sales by Region and Country, World Markets: 2020-2030
  • Cumulative E-Bike Unit Sales by Region and Country, World Markets: 2020-2030
  • E-Bike Market Share of Total Bicycle Market by Region and Country, World Markets: 2020-2030
  • Annual E-Bike Sales Revenue by Region, World Markets: 2020-2030
  • Average E-Bike Transaction Price by Region, World Markets: 2020-2030
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