3Q 2019

Leveraging Charging Infrastructure to Accelerate EV Sales

EV markets have grown considerably since 2010 driven primarily by government policies and advances in battery technology. Although the growth is encouraging, purchase subsidy programs in major markets are beginning to phase out, likely to slow in near-term growth. Additionally, plug-in EV (PEV) ownership largely remains an option for select consumer groups rather than the mass market due to an insufficient public charging solution. The EV industry is striving to deploy sufficient public charging options, but an initial sustainable development business model is doubtful due to low utilization among early EV adopters—this makes private investment difficult.

Although the business model is in question, analyses indicate public charger deployments are positively affecting PEV adoption. This finding is encouraging for PEV market stakeholders, and should be considered when designing policies to speed PEV adoption. There are many ways to support public charging, and a growing collection of solutions are emerging on behalf of steady progress, with technology standards and innovative approaches using communication protocols and energy storage technologies.

This Guidehouse Insights strategy insight report analyzes the relationship between public charger deployment and PEV demand. It also assesses current industry challenges and issues with existing market support policies as well as industry practices. The report provides an overview of upcoming industry innovations and ways industry stakeholders can speed the PEV industry development cycle
Pages 18
Tables | Charts | Figures 3
  • What is the relationship between EV charging deployment and plug-in EV (PEV) adoption?
  • What are challenges to public charging deployment?
  • How are public charger deployments affecting PEV adoption?
  • How is the industry overcoming public charging deployment challenges?
  • How can stakeholders speed PEV ecosystem development through public charging investment?
  • Government agencies
  • Industry associations
  • Charging manufacturers
  • Automakers
  • Transmission & distribution companies
  • charging point operators
  • Investor community




Stakeholders Want EV Markets to Grow Faster

Range and Infrastructure Remain a Challenge for High Volume Markets

Financially Sustaining Charger Deployment Has Not Been Realized

Utilization Depends on Getting EVs into Nascent Vehicle Markets

Cash Is King but It Is Not Equitable

Charging Infrastructure Is a More Equitable Market Growth Strategy

Electrify America


Electric Power Sector

Will Subsidizing Charging Infrastructure Grow the EV Market?

Yes, Chargers Do Lead to PEV Adoption

Innovations Are Required to Make Industry Sustainable

Bypassing Grid Distribution Upgrades

FleetCarma, A GeoTab Company

FreeWire Technologies


Ensuring Access for All


Providing Flexible Solutions


Reconsidering the Value of Convenience


Accelerate the Charging Industry Development Cycle

Use Subsidies to Shape and Standardize Public Charger Deployment

Encourage Interoperability and Flexibility

Clarify the Role for T&D Providers

Open Additional Revenue Streams for Charge Point Operators

  • Policies Benefiting PEVs in Major Markets
  • Historic PEV Sales in Relation by Month Relative to Subsidy Removals: 2015-2018
  • Public Charger Impact on PEV Adoption
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