All Reports
2Q 2021

IoT Solutions for Farming and Agriculture Overview

Sensors, Drones, Data Analytics, and Connectivity: Market Outlook and Forecast 2021-2030

For many decades, available data across farms and fields has been recognized as underused ground truth. Smart farming and Internet of Things (IoT) technologies for agriculture markets are nascent and emerging. Sensors and actuators, GPSs, drones, automation, and big data are combining in several applications to realize the fourth green revolution. These technologies and the IoT deployments in agriculture provide near-real-time monitoring of environmental conditions, data for daily interventions, and insights for long-term operational decisions.

Platforms and software enable data analysis for crop and animal management and increasingly individual plant and animal metrics and behavior analysis. Their adoption helps farmers and growers employ technology to improve operations, production, and efficiency. Applications that connect IoT devices with sophisticated data insights are creating new business models to increase crop and plant yields, optimize land usage, and promote agile resource allocation.

This Guidehouse Insights report covers the sensing and connectivity technologies that provide the foundations for IoT deployments across three main industries for smart agriculture: precision farming, smart greenhouses, and livestock tracking and monitoring. The market forecasts cover these technologies and network requirements to identify the price points for IoT deployments across the three verticals. The scope is intentionally broad in its coverage of IoT use cases, hardware, and software solutions for the agriculture industry. Technologies such as automated hardware and robotics, AI, and machine learning have the potential to catalyze technology adoption in the future as costs and technology literacy barriers are addressed.

Pages 55
Tables | Charts | Figures 47
  • What technologies exist to digitize traditional farming and agriculture?
  • What does the global market for precision agriculture look like?
  • What does the global market for smart greenhouses look like?
  • What does the global market for livestock tracking look like?
  • What are the major drivers and barriers for widespread IoT adoption in agriculture?
  • What sensing and data analytics capabilities exist for farmers, growers, and ranchers?
  • Networking and communications providers
  • Hardware vendors
  • Software vendors
  • OEMs
  • Agriculture machine providers/manufacturers
  • Farmers and growers
  • Food wholesalers, distributors and retailers
  • Food logistics
  • Agriculture government and regulation bodies
  • Agriculture industry associations
  • Investor community

1. Executive Summary

1.1   Introduction

1.2   Market Drivers and Barriers

1.3   Global Market Outlook

2. Market Issues

2.1   Internet of Things in Agriculture Defined

2.2   Key IoT Solution Components

2.3   Agriculture Sensors and Use Cases

2.4   IoT in Agriculture Business Models

2.5   Key Sectors

2.5.1   Smart Greenhouses

2.5.2   Precision Farming

2.5.2.1   Seed Breeding

2.5.2.2   Food Supply Logistics

2.5.3   Livestock Tracking and Monitoring

2.6   Market Drivers

2.6.1   Productivity and Sustainability

2.6.2   Cost Savings and Efficiency

2.6.3   Land and Weather Patterns

2.6.4   Labor

2.7   Market Barriers

2.7.1   Upfront Costs

2.7.2   Connectivity and Bandwidth

2.7.3   User Interface and Design

2.7.4   ROI

2.8   Standards and Regulations

2.8.1   Sustainability and Food Policy

2.8.2   Common Agriculture Policy

2.8.3   Data Privacy and Security

2.8.4   Drone Flight

3. Technology Issues

3.1   AI and Machine Learning

3.2   Automated Hardware and Robotics

3.3   Drones

3.4   Satellites and GIS

3.5   Networking and Communications

3.5.1   Cellular

3.5.2   Radio Frequency Technology

3.5.3   LPWA Networking

3.6   Edge Computing

3.7   Blockchain

4. Key Industry Players

4.1   Avnet

4.2   Arable

4.3   Bayer Crop Science

4.4   BouMatic

4.5   Ceres Imaging

4.6   Farmers Edge

4.7   Hewlett Packard Enterprise

4.8   Hitachi

4.9   Johnson Controls

4.10   Libelium

4.11   Netafim

4.12   Nokia WING

4.13   Pessl Instruments

4.14   Semios

4.15   Siemens

5. Market Forecasts

5.1   North America

5.2   Europe

5.3   Asia Pacific

5.4   Latin America

5.5   Middle East & Africa

6. Conclusions and Recommendations

6.1   Recommendations for Governments

6.2   Recommendations for Vendors

6.3   Recommendations for Producers

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

  • Total Smart Agriculture and Livestock Tracking IoT Investment by Region, World Markets: 2021-2030
  • Total Smart Agriculture IoT Networking Investment by Farm Type, World Markets: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, North America: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, Europe: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, Asia Pacific: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, Latin America: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, Middle East & Africa: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, World Markets: 2021-2030
  • Total Precision Farming IoT Investment by Region, World Markets: 2021-2030
  • Total Smart Greenhouse IoT Investment by Region, World Markets: 2021-2030
  • Total Livestock Tracking IoT Investment by Region, World Markets: 2021-2030
  • Nokia Smart Agriculture as a Service Example
  • Drone Aerial Imagery Examples
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Region, World Markets: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Segment, World Markets: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Technology, World Markets: 2021-2030
  • Total Smart Agriculture IoT Investment by Farm Type, North America: 2021-2030
  • Total Precision Farming IoT Investment by Technology, North America: 2021-2030
  • Total Smart Greenhouse IoT Investment by Technology, North America: 2021-2030
  • Total Livestock Tracking IoT Investment by Technology, North America: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Technology, North America: 2021-2030
  • Total Smart Agriculture IoT Investment by Farm Type, Europe: 2021-2030
  • Total Precision Farming IoT Investment by Technology, Europe: 2021-2030
  • Total Smart Greenhouse IoT Investment by Technology, Europe: 2021-2030
  • Total Livestock Tracking IoT Investment by Technology, Europe: 2021-2030
  • Total Agriculture and Livestock Tracking IoT Investment by Technology, Europe: 2021-2030
  • Total Smart Agriculture IoT Investment by Farm Type, Asia Pacific: 2021-2030
  • Total Precision Farming IoT Investment by Technology, Asia Pacific: 2021-2030
  • Total Smart Greenhouse IoT Investment by Technology, Asia Pacific: 2021-2030
  • Total Livestock Tracking IoT Investment by Technology, Asia Pacific: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Technology, Asia Pacific: 2021-2030
  • Total Smart Agriculture IoT Investment by Farm Type, Latin America: 2021-2030
  • Total Precision Farming IoT Investment by Technology, Latin America: 2021-2030
  • Total Smart Greenhouse IoT Investment by Technology, Latin America: 2021-2030
  • Total Livestock Tracking IoT Investment by Technology, Latin America: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Technology, Latin America: 2021-2030
  • Total Smart Agriculture IoT Investment by Farm Type, Middle East & Africa: 2021-2030
  • Total Precision Farming IoT Investment by Technology, Middle East & Africa: 2021-2030
  • Total Smart Greenhouse IoT Investment by Technology, Middle East & Africa: 2021-2030
  • Total Livestock Tracking IoT Investment by Technology, Middle East & Africa: 2021-2030
  • Total Smart Agriculture and Livestock Tracking IoT Investment by Technology, Middle East & Africa: 2021-2030
  • Total Smart Agriculture Sensor Investment by Farm Type, World Markets: 2021-2030
  • Total Smart Agriculture Drone Investment by Farm Type, World Markets: 2021-2030
  • Total Smart Agriculture Analytics Software Investment by Farm Type, World Markets: 2021-2030
  • Total Smart Agriculture Iot Networking Investment by Farm Type, World Markets: 2021-2030
  • Total Smart Agriculture Iot Investment by Farm Type, World Markets: 2021-2030
  • Farming and Agriculture IoT Sensors by Type and Use Case
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