3Q 2022

Guidehouse Insights Leaderboard: Smart Home

Assessment of Strategy and Execution for 14 Smart Home Vendors

The key factor underlying the smart home is connectivity, specifically the ability for multiple devices to communicate with one another, with or without direct commands from a person. At its most basic, a smart home device is one that can be controlled from the user’s smartphone, tablet, or dedicated home control panel, but as the products become more advanced and consolidated into a manufacturer’s ecosystem, a command issued to one device can cause others to take complementary actions, such as locking the front door when the bedroom lights are turned off.

Smart home connectivity protocols are the technologies that enable devices to communicate with one another. For the purposes of this report, they are defined exclusively as wireless protocols, and include universal protocols like Wi-Fi and Bluetooth, as well as smart home specific protocols like Zigbee, Z-Wave, and Thread.

This Guidehouse Insights report assesses the competitive landscape for smart home connectivity. Over the past several years a number of options have arisen to help consumers tie together the wide range of devices they own, frequently from multiple manufacturers. Beyond the question of which protocol to use, e.g., Wi-Fi versus Zigbee versus Thread, smart home offerings have coalesced around several platforms created by the largest technology companies, mainly Amazon, Google, and Samsung, and to a lesser extent Apple. At the same time, a separate ecosystem of platforms has arisen in China, based around compatibility with products from local tech giants Alibaba, Baidu, and Xiaomi. Also ranked in this Guidehouse Insights Leaderboard report are semiconductor manufacturers whose chipsets enable devices’ connectivity, and a few manufacturers of more targeted smart home solutions.

Top 10 Vendors
  1. Amazon
  2. Google
  3. Samsung
  4. Alibaba
  5. Xiaomi
  6. Baidu
  7. Apple
  8. NXP Semiconductor
  9. Semtech
  10. Silicon Labs
Pages 43
Tables | Charts | Figures 21
  • Who are the market leaders in the smart home sector?
  • What are the most important aspects of smart home strategy?
  • What protocols are most commonly used by smart home leaders?
  • How are smart home vendors adapting to interoperability requirements?
  • How does smart home strategy differ outside of North America?
  • Consumer electronics manufacturers
  • Network and connectivity infrastructure vendors
  • Home builders
  • Industry associations
  • Utilities

1. Executive Summary

1.1    Market Introduction

1.2    The Guidehouse Insights Leaderboard Grid

2. Market Overview

2.1    Market Definition

2.1.1   Matter

2.2    Market Drivers

2.3    Market Barriers

2.4    Market Trends

3. The Guidehouse Insights Leaderboard

3.1    The Guidehouse Insights Leaderboard Categories

3.1.1   Leaders

3.1.2   Contenders

3.1.3   Challengers


3.2    The Guidehouse Insights Leaderboard Grid

4. Company Rankings

4.1    Leaders

4.1.1   Amazon

4.1.2   Google

4.1.3   Samsung

4.2    Contenders

4.2.1   Alibaba

4.2.2   Xiaomi

4.2.3   Baidu

4.2.4   Apple

4.2.5   NXP Semiconductors

4.2.6   Semtech

4.2.7   Silicon Labs

4.2.8   Nordic Semiconductor

4.3    Challengers

4.3.1   Belkin

4.3.2   Signify/Philips Hue

4.3.3   GE Lighting

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study and Methodology

8.1    Scope of Study

8.2    Sources and Methodology

8.2.1   Vendor Selection

8.2.2   Ratings Scale    Score Calculations

8.2.3   Criteria Definitions    Strategy    Execution

  • The Guidehouse Insights Leaderboard Grid
  • Smart Home Device Shipments by Technology, World Markets: 2022-2031
  • Amazon Strategy and Execution Scores
  • Google Strategy and Execution Scores
  • Samsung Strategy and Execution Scores
  • Alibaba Strategy and Execution Scores
  • Xiaomi Strategy and Execution Scores
  • Baidu Strategy and Execution Scores
  • Apple Strategy and Execution Scores
  • NXP Semiconductors Strategy and Execution Scores
  • Semtech Strategy and Execution Scores
  • Silicon Labs Strategy and Execution Scores
  • Nordic Semiconductor Strategy and Execution Scores
  • Belkin Strategy and Execution Scores
  • Signify Strategy and Execution Scores
  • GE Lighting Strategy and Execution Scores
  • Smart Home Device Shipments by Technology, World Markets: 2022-2031
  • The Guidehouse Insights Leaderboard Overall Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
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