4Q 2022

Guidehouse Insights Leaderboard: Shared Micromobility Providers

Assessment of Strategy and Execution for 13 Shared Electric Micromobility Operators Providing E-bikes, E-Kick Scooters, and Seated E-Scooters

Shared electric micromobility is a relatively new phenomenon that has experienced rapid growth over the past decade, bringing sustainable transportation to cities around the world. Shared micromobility users have been drawn to the ease and convenience of renting these vehicles, the speed advantages over other road transportation when travelling through congested cities, and their relatively low usage costs. Further, recent global developments such as the COVID-19 pandemic and rising energy prices are expected to continue stimulating demand. Other trends that are increasing the appeal and commercial sustainability of shared micromobility include increasing deployments of safety technologies, greater connectivity features to improve the customer experience and rider safety, and the emergence of battery swapping.

The popularity of shared micromobility platforms has helped to increase the adoption and public awareness of electric two-wheel vehicles (E2WVs). However, despite the strong prospects for shared micromobility, it is a competitive market in an early growth phase that has mostly negative margins and that requires high CAPEX. Therefore, achieving profitability and commercial sustainability remains a considerable challenge.

This Guidehouse Insights Leaderboard report examines 13 of the leading companies providing shared electric micromobility services with e-bikes, e-kick scooters, and seated e-scooters for a range of criteria under the two main categories of Strategy and Execution. One company ranked as a Leader, seven as Contenders, and five as Challengers. As these rankings are a snapshot in time, the ratings are likely to change over time as this nascent market matures, relevant policies and regulations are developed, and consumer needs evolve.

Pages 43
Tables | Charts | Figures 18
  • Which companies are the leading global providers of shared electric micromobility services? 
  • What are leading trends in shared electric micromobility?
  • What are the key drivers for shared electric micromobility?
  • What are the major challenges for shared electric micromobility providers?
  • What safety and technology innovations are being deployed by shared micromobility operators?
  • How is the emergence of battery swapping technologies impacting shared micromobility?
  • Shared micromobility service providers
  • Manufacturers of e-bikes, e-kick scooters, and seated e-scooters
  • Transportation and city authorities
  • Battery manufacturers
  • Technology providers
  • Component manufacturers
  • Software suppliers
  • Investor community
  • Trade associations

1. Executive Summary

1.1    Market Introduction

1.2    The Guidehouse Insights Leaderboard Grid

2. Market Overview

2.1      Market Definition

2.2      Market Drivers

2.3      Market Barriers

2.4      Market Trends

2.5      The Guidehouse Insights Leaderboard Categories

2.5.1     Leaders

2.5.2     Contenders

2.5.3     Challengers


2.6      The Guidehouse Insights Leaderboard Grid

3. Company Rankings

3.1      Leaders

3.1.1     TIER

3.2      Contenders

3.2.1     Hello

3.2.2     Voi

3.2.3     Lime

3.2.4     Gogoro

3.2.5     Bolt

3.2.6     Bird

3.2.7     Dott

3.3      Challengers

3.3.1     Bounce

3.3.2     Beam

3.3.3     Revel

3.3.4     Cityscoot

3.3.5     Helbiz

4. Acronym and Abbreviation List

5. Table of Contents

6. Table of Charts and Figures

7. Scope of Study and Methodology

7.1      Scope of Study

7.2      Sources and Methodology

7.2.1     Vendor Selection

7.2.2     Ratings Scale   Score Calculations

7.2.3     Criteria Definitions   Strategy   Execution

  • The Guidehouse Insights Leaderboard Grid
  • TIER Strategy and Execution Scores
  • Hello Strategy and Execution Scores
  • Voi Strategy and Execution Scores
  • Lime Strategy and Execution Scores
  • Gogoro Strategy and Execution Scores
  • Bolt Strategy and Execution Scores
  • Bird Strategy and Execution Scores
  • Dott Strategy and Execution Scores
  • Bounce Strategy and Execution Scores
  • Beam Strategy and Execution Scores
  • Revel Strategy and Execution Scores
  • Cityscoot Strategy and Execution Scores
  • Helbiz Strategy and Execution Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
  • The Guidehouse Insights Leaderboard Overall Scores
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