2Q 2020

Guidehouse Insights Leaderboard: EV Upstarts

Assessment of Strategy and Execution for 21 EV Upstarts

Interest in and adoption of battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell vehicles (FCVs) continues to grow globally, driven by declining costs from battery innovations and supportive government policies. However, challenges remain concerning costs, limited model availability in certain vehicle classes, and gaps in charging infrastructure solutions. Although these challenges may be limiting in the near term, they present opportunities for new competitors to establish a footprint in the future automotive market.

Although global EV market momentum has been strong, that strength has relied heavily on government support and been buoyed by years of growth in the overall vehicle markets. These conditions are changing. EV markets have grown to substantial penetration rates in many regions, and governments are beginning to revise policy support. At the same time, global automotive markets hit a peak in 2017-2018, and before the coronavirus crisis, it was not expected to regain this peak until 2021 2022. With the coronavirus crisis persisting, regaining the peak will likely take 1-2 additional years. In the long term, those that survive will likely do well because governments (primarily local) are expected to increase scrutiny of vehicle emissions impacts on local air quality following the crisis.

This Guidehouse Insights Leaderboard report looks at the field of upstarts across light, medium, and heavy duty vehicle classes producing BEVs, PHEVs, and FCVs. The companies included within the analysis are manufacturers that have launched their first vehicle in the past 3 years or are working toward production launch of their first vehicle. These companies have been analyzed and compared across the following areas: differentiation, go-to-market strategy, partners, investments, geographic reach, performance, portfolio, marketing, innovation, and staying power.

Top 10 Vendors
  1. Rivian
  2. NIO
  3. Nikola
  4. Xpeng
  5. Weltmeister
  6. BYTON
  8. Canoo
  9. Arrival
  10. Lucid Motors
Pages 65
Tables | Charts | Figures 29
  • Which upstarts are developing EVs and EV technologies?
  • What are the differences between these companies in terms of strategy and execution?
  • How have these companies executed on their plans?
  • What do these companies need to do to improve their respective positions?
  • Vehicle manufacturers
  • Automotive industry suppliers
  • Fleet managers
  • Industry associations
  • Investor community

1. Executive Summary

1.1   Market Introduction

1.2   Scope

1.3   The Guidehouse Insights Leaderboard Grid

2. Market Overview

2.1   Market Definition

2.2   Market Drivers

2.3   Market Barriers

2.4   Market Trends

2.4.1   Onboard Charging Capacity

2.4.2   Electrifying Fleets

2.4.3   Solid-State Batteries

3. The Guidehouse Insights Leaderboard

3.1   The Guidehouse Insights Leaderboard Categories

3.1.1   Leaders

3.1.2   Contenders

3.1.3   Challengers


3.2   The Guidehouse Insights Leaderboard Grid

4. Company Rankings

4.1   Leaders

4.1.1   Rivian

4.1.2   NIO

4.1.3   Nikola

4.2   Contenders

4.2.1   Xpeng

4.2.2   Weltmeister

4.2.3   BYTON

4.2.4   AIWAYS

4.2.5   Canoo

4.2.6   Arrival

4.2.7   Lucid Motors

4.2.8   SERES

4.2.9   Fisker

4.2.10   Singulato Motors

4.3   Challengers

4.3.1   Faraday Future

4.3.2   Rimac Automobili

4.3.3   Karma Automotive

4.3.4   Lordstown Motors

4.3.5   Xos Trucks

4.3.6   Bollinger Motors

4.3.7   Neuron EV

4.3.8   Atlis Motor Vehicles

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study and Methodology

8.1   Scope of Study

8.2   Sources and Methodology

8.2.1   Vendor Selection

8.2.2   Ratings Scale   Score Calculations

8.2.3   Criteria Definitions   Strategy   Execution

  • The Guidehouse Insights Leaderboard Grid
  • EV Sales by Segment, Base Scenario, World Markets: 2015-2030
  • The Guidehouse Insights Leaderboard Grid
  • Rivian Strategy and Execution Scores
  • NIO Strategy and Execution Scores
  • Nikola Motor Strategy and Execution Scores
  • Xpeng Strategy and Execution Scores
  • WM Strategy and Execution Scores
  • BYTON Strategy and Execution Scores
  • AIWAYS Strategy and Execution Scores
  • Canoo Strategy and Execution Scores
  • Arrival Strategy and Execution Scores
  • Lucid Strategy and Execution Scores
  • SERES Strategy and Execution Scores
  • Fisker Strategy and Execution Scores
  • Singulato Strategy and Execution Scores
  • FF Strategy and Execution Scores
  • Rimac Strategy and Execution Scores
  • Karma Strategy and Execution Scores
  • Lordstown Motors Strategy and Execution Scores
  • Xos Trucks Strategy and Execution Scores
  • Bollinger Motors Strategy and Execution S/cores
  • Neuron EV Strategy and Execution Scores
  • Atlis Motor Vehicles Strategy and Execution Scores
  • Light, Medium, and Heavy Duty Sales of PHEVs, BEVs, and FCVs by Region: 2019-2030
  • The Guidehouse Insights Leaderboard Overall Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
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