3Q 2021

Ecosystem Strategy for Networked Buildings: Building a Sustainability Advantage

A new megatrend crystallized in building technology markets in 2020. Although the coronavirus pandemic temporarily shifted companies’ focus to immediate priorities, it also reinforced many companies’ long-term sustainability focus. The building technologies market—including technology OEMs, energy service companies (ESCOs), and energy services providers—has been no exception and is reacting to new market trends.

As more current and prospective customers set GHG emissions goals as part of their environmental, social, and governance (ESG) targets, building tech vendors and service providers must evolve their solution offerings to better meet these needs of these customers. To effectively serve this market, vendors are expected to make their own sustainability commitments, weave sustainability into product strategy decisions, and realign marketing and sales to emerging customer priorities.

This report discusses how customer needs are evolving and how vendors serving C&I and MUSH clients must use sustainability to accelerate innovation. This report highlights emerging solutions and best practices in creating a sustainability advantage in building tech markets.

Pages 17
Tables | Charts | Figures 7
  • How are sustainability commitments changing the building technologies market?
  • What are the emerging needs of C&I and MUSH sector clients?
  • How are vendors in the market innovating their solutions offerings?
  • How can vendors win and grow market share in a sustainability-driven market?
  • What are the best practices in using sustainability to drive product and solution innovation?
  • Building technology OEMs
  • Smart building vendors
  • ESCOs
  • EaaS companies
  • Investor community

Executive Summary


Clients Are Pursuing Sustainability

Sustainability Intersects with Other Customer Needs

Understanding GHG Emissions Reduction Targets

Buildings as a Starting Point for Decarbonization

Evolving Ecosystem of Products and Services

Evolving Market Ecosystem

Winning and Growing Share

Lead by Example

Use Sustainability as an Innovation Accelerator

Engage in Strategic Partnerships

Align Go-to-Market Strategy with New Customer Needs

Acronyms, Resources, and Contact

  • Winning and Growing Share in a Sustainability-Driven Market
  • Scope 1, 2, and 3 Emissions Targets
  • Customer Decarbonization Journey
  • Evolving Ecosystem of Products and Services
  • Evolving Market Ecosystem
  • Winning and Growing Share in a Sustainability-Driven Market
  • Key Steps to Identifying and Screening Potential Partners