3Q 2022

Market Data: Smart Home IoT

Connected Hardware in the Home: Global Market Analysis and Forecast

While the smart home market is relatively established, growth outside its primary niche of affluent homeowners has remained slow. Factors include the price of smart home devices compared to normal versions, and lingering confusion over whether a given device will work with others that the user has already bought: this issue can manifest itself as interoperability or channel conflict, where an installer’s devices do not work with other smart home devices.

Now, with many markets opening up after the Covid-19 pandemic and interoperability initiatives like Matter resuming, smart home devices are poised to grow in popularity. While markets in North America and Europe are based around the platforms created by US tech giants like Amazon, Apple, and Google, separate ecosystems have grown up in Asia, for example around devices from Chinese tech giants like Alibaba, Baidu, and Xiaomi.

This Guidehouse Insights report examines how the smart home device market will develop across the main regions of North America, Europe, and Asia Pacific, with forecasts for the ten-year period between 2022 and 2031, segmented by region and product type. It also looks at how different device categories will grow or decline in popularity as consumers become more acquainted with smart home technology.

Pages 23
Tables | Charts | Figures 21
  • What key trends are shaping the smart home market?
  • How are interoperability efforts developing in the smart home industry?
  • How does smart home strategy differ outside North America?
  • Which regions are likely to see the most revenue growth from smart home devices?
  • What is the 10-year forecast for revenue and device shipments in the smart home market?
  • Consumer electronics manufacturers
  • IoT vendors
  • Utilities
  • Network and connectivity infrastructure vendors
  • Home builders

1. Executive Summary

1.1   Market Trends

1.2   Forecast Highlights

2. Market Issues

2.1   Market Drivers

2.1.1   Smart Home as Status Symbol

2.1.2   Do It Yourself

2.1.3   Energy Efficiency

2.1.4   Introduction of Wireless Smart Home Protocols

2.2   Market Challenges

2.2.1   Channel Conflict

2.2.2   Compatibility

2.2.3   Cost

2.2.4   Cybersecurity and Data Privacy

3. Market Forecast

3.1   Methodology

3.1.1   Forecast Assumptions

3.2   Global Overview

3.2.1   North America

3.2.2   Europe

3.2.3   Asia Pacific

3.2.4   Rest of World

4. Conclusions and Recommendations

4.1   Device Manufacturers and Standards Bodies

4.2   Utilities and Regulatory Bodies

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study, Sources and Methodology, Notes

  • Smart Home Device Revenue by Region, World Markets: 2022-2031
  • Smart Home Device Shipments by Technology, North America: 2022-2031
  • Smart Home Device Revenue by Technology, North America: 2022-2031
  • Smart Home Device Shipments by Technology, Europe: 2022-2031
  • Smart Home Device Revenue by Technology, Europe: 2022-2031
  • Smart Home Device Shipments by Technology, Asia Pacific: 2022-2031
  • Smart Home Device Revenue by Technology, Asia Pacific: 2022-2031
  • Smart Home Device Shipments by Technology, Rest of World: 2022-2031
  • Smart Home Device Revenue by Technology, Rest of World: 2022-2031 
  • Smart Home Device Shipments by Region, World Markets: 2022-2031
  • Smart Home Device Revenue by Region, World Markets: 2022-2031
  • Smart Home Device Shipments by Technology, World Markets: 2022-2031
  • Smart Home Device Revenue by Technology, World Markets: 2022-2031
  • Smart Home Device Shipments by Technology, North America: 2022-2031
  • Smart Home Device Revenue by Technology, North America: 2022-2031
  • Smart Home Device Shipments by Technology, Europe: 2022-2031
  • Smart Home Device Revenue by Technology, Europe: 2022-2031
  • Smart Home Device Shipments by Technology, Asia Pacific: 2022-2031
  • Smart Home Device Revenue by Technology, Asia Pacific: 2022-2031
  • Smart Home Device Shipments by Technology, Rest of World: 2022-2031
  • Smart Home Device Revenue by Technology, Rest of World: 2022-2031
Choose a License Type
$3,950 USD
$5,925 USD