TIER Named Leading Shared Micromobility Services Vendor

Hello, Voi, Lime, Gogoro, and Bolt lead the Contenders category; Recognized competitors offer superior customer experience and strong commitment to rider safety

Jan 10, 2023

Shared electric micromobility is a relatively new phenomenon that has experienced rapid growth over the past decade, bringing sustainable transportation to cities around the world. A new report from Guidehouse Insights examines the competitive landscape for companies providing shared electric micromobility services with e-bikes, e-kick scooters, and seated e-scooters.

Shared micromobility users have been drawn to the ease and convenience of renting these vehicles, the speed advantages over other road transportation when travelling through congested cities, and their relatively low usage costs. According to a Leaderboard report from Guidehouse Insights, Berlin-based TIER is the leading competitor in providing shared micromobility services. The company has a solid market presence in more than 260 cities across 22 countries and three global regions, with a strong product portfolio providing shared e-kick scooters, e-bikes, and seated e-scooters.

Hello, Voi, Lime, Gogoro, and Bolt lead the Contenders category; they are well established and recognized competitors with high-quality products, a sizeable customer base, and wide geographic reach. They have implemented practices and technologies to improve rider safety and have partnered with key micromobility stakeholders, including city authorities, to provide important integrations to benefit their riders.

“The popularity of shared micromobility platforms has helped to increase the adoption and public awareness of electric two-wheel vehicles (E2WVs),” says Sagie Evbenata, senior research analyst with Guidehouse Insights. “However, despite the strong prospects for shared micromobility, it is a competitive market in an early growth phase that has mostly negative margins and that requires high CAPEX. Therefore, achieving profitability and commercial sustainability remains a considerable challenge.”

Recent global developments such as the COVID-19 pandemic and rising energy prices are expected to continue stimulating demand. Other trends that are increasing the appeal and commercial sustainability of shared micromobility include increasing deployments of safety technologies, greater connectivity features to improve the customer experience and rider safety, and the emergence of battery swapping, according to the report.

The report, Guidehouse Insights Leaderboard: Shared Micromobility Providers, examines 13 of the leading companies providing shared electric micromobility services with e-bikes, e-kick scooters, and seated e-scooters for a range of criteria under the two main categories of Strategy and Execution. One company ranked as a Leader, seven as Contenders, and five as Challengers. As these rankings are a snapshot in time, the ratings are likely to change over time as this nascent market matures, relevant policies and regulations are developed, and consumer needs evolve. An executive summary of the report is available for free download on the Guidehouse Insights website.



*The information contained in this press release concerning the report, Guidehouse Insights Leaderboard: Shared Micromobility Providers, summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.