Exploring Consumer Perception of Lighting Control Market

Recommendations include need to increase the transparency of lighting control prices; call for appreciation of important role that labor plays in the successful implementation of control systems

Nov 10, 2022

A new report from Guidehouse Insights explores consumer sentiment surrounding the market for lighting controls and provides detailed and actionable recommendations for lighting control developers and manufacturers to increase consumers’ perceptions of the value of control systems.

The market for lighting controls is growing and they are an increasingly important source of revenue for manufacturers. Nonetheless, the sentiment among many consumers is that lighting controls are overpriced. According to a new report from Guidehouse Insights, lighting controls manufacturers must both understand the basis of consumer apathy and accommodate their negative reactions to prices.

“Specific lighting industry business practices, as well as pervasive biases that influence consumer attitudes and decision-making, negatively affect purchasers’ perceptions of the value of lighting controls,” says Wendy Davis, senior research analyst with Guidehouse Insights. “A range of strategies can help manufacturers overcome consumer pushback against lighting control equipment prices, including modifying the design of lighting control components to engender increased value in the minds of users, challenging industry norms, and adjusting corporate pricing strategies.”

Furthermore, equipment manufacturers must better understand, acknowledge, and account for the vital contributions of a range of lighting professionals involved in the successful deployment of advanced control systems. This labor affects costs incurred by customers, but also creates opportunities for new stakeholder partnerships, according to the report.

The report, Overcoming Lighting Controls Pricing Pushback, analyzes the basis of consumers’ tendency to undervalue lighting control hardware, software, and services, leveraging research from a range of disciplines on consumer behavior. It also provides detailed and actionable recommendations for lighting control developers and manufacturers to increase consumers’ perceptions of the value of control systems. An executive summary of the report is available for free download on the Guidehouse Insights website.

Contact: 

esimarketing@guidehouse.com

*The information contained in this press release concerning the report, Overcoming Lighting Controls Pricing Pushback, is a summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.