3 Key Barriers Are Preventing Organizations from Incorporating Sustainability into Their Businesses
Clear understanding of sustainability, accountability for achieving sustainability goals, and employee engagement will be critical for businesses meeting sustainability targets
A new report from Navigant Research examines barriers preventing companies from effectively operationalizing sustainability and provides examples of successful corporate environmentally sustainable practices.
More than ever, businesses have a significant strategic interest in reorienting their strategy and operations to become more environmentally sustainable. Consumers are more discerning of companies’ dedication to sustainability, and investors are also becoming more environmentally conscious, divesting from carbon emissions-intensive companies and investing in organizations with lower carbon footprints. In addition, an ever-expanding patchwork of regulations at the international, national, state, and local levels impose new demands on companies. Click to tweet: According to a new report from @NavigantRSRCH, while interest to become more environmentally sustainable is increasing, three key barriers are preventing organizations from incorporating sustainability into their businesses.
“Within many organizations, an unclear understanding of environmental sustainability, inability to hold senior executives accountable for achieving sustainability goals, and a lack of effective employee engagement programs to enact sustainability initiatives is preventing leaders from incorporating these types of practices,” says Rafael Go, senior research analyst at Navigant Research. “It will be crucial to solve these obstacles as companies strive toward sustainability.”
To work toward implementing sustainability within their companies, Navigant Research recommends corporate leaders create a standard and clear definition of environmental sustainability across the organization. Corporate leadership should engage and motivate employees to become partners in achieving sustainability targets, and sustainability managers should hold senior leadership accountable to sustainability targets.
The report, How Environmental Sustainability Offers a Strategic Priority for Businesses, identifies key barriers preventing companies from effectively operationalizing sustainability projects. It also provides examples of successful corporate environmentally sustainable practices. This includes discussion of technology, supply chain assessment, and marketing. The report outlines specific strategy recommendations for companies in the initial stages of implementing these initiatives. An Executive Summary of the report is available for free download on the Navigant Research website.
*The information contained in this press release concerning the report, How Environmental Sustainability Offers a Strategic Priority for Businesses, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.