Multinational Corporation Specializing in Electricity Distribution

Primary Research


A multinational corporation specializing in electricity distribution, automation management, and the production of installation components engaged Guidehouse Insights to test market messaging in advance of a major software launch.


  • Identified key target companies
  • Interviewed C-level executives responsible for energy management
  • Based on insights gained from the interviews, prepared analysis and recommendations related to the market messaging

THE RESULT: Guidehouse Insights’ analysis prompted the client to simplify and refine their market messaging in advance of the software launch.