Large Electric Utility
Market Sizing & Forecasting
THE CHALLENGE:
For a large electric utility, Guidehouse Insights was asked to assess the total addressable market for energy efficiency retrofits, electrical infrastructure, and backup power systems in several key geographies in an effort to assess opportunity scenarios.
THE APPROACH:
- Quantified the size of each market for the total U.S. and segmented by specified geographies
- Further segmented the data by 10 building types
- Developed a multi-dimensional 7 year market forecast
- Made recommendations for the best targets for expansion in each of the three markets by geography and building type
THE RESULT: Guidehouse Insights’ analysis was used as input into the client’s decision regarding expansion within each of the three areas into specific geographies by building type.