European Electric Utility Company

Custom Market Analysis


Guidehouse Insights was engaged to conduct a 2-year study over consecutive years for a European electric utility company to evaluate electric vehicle charging infrastructure by charging type for 11 countries for the purpose of expanding electric vehicle supply equipment (EVSE) sales.


  • Provided market sizing and forecasts for charging infrastructure installations segmented by charging type for each country including market demand drivers and inhibitors, characteristics of the PEV market, PEV availability and sales, government programs, and analysis of government grants and special projects and incentives
  • Delivered EVSE trends and forecasts, including EVSE installations, DC charging, and commercial charging segments
  • Developed SWOT analysis of the key industry players
  • Provided an update of the data in Year 2

THE RESULT: Guidehouse Insights’ analysis was used as input into the client’s decision to expand their presence in 8 of the 11 regions evaluated.