Floating Offshore Wind Provides New Opportunities in the European Energy System

Offshore wind energy is an established technology that will play a major role in the energy transition

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Chile Models Battery Storage Deployment Strategy for Other Latin American Countries

Battery storage is set to play a significant role in advancing Chile toward its ambitious energy and climate goals

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Market Data: Hybrid DERMS and VPP Platforms

Along with an increase in DER and renewable energy deployment, favorable policies and regulatory environments are driving the development of hybrid DERMS and VPP platforms

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Navigating the Decarbonization Journey

Success Strategies for Multinational Corporations Transitioning to a Carbon-Free Future

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Research Reports Data and insights across hundreds of emerging energy technology trends.

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Microgrids Tracker

Analyst Insight: Lessons Learned from Top Microgrid Vendors

Global Microgrid Deployment Insights

Digital Innovations

Strategic Priorities Drive Cybersecurity for Distributed Energy Resources

Analyst Insight: Distributed Generation in Asia Pacific

Global DER Deployment Insights

Energy Blockchain Project Tracker

Analyst Insight: Energy Blockchain in Asset Management

Energy Blockchain Vendor and Deployment Insights

AI and Advanced Analytics

Guidehouse Insights Leaderboard: AI Vendors for DER Integration

Assessment of Strategy and Execution for 14 AI Vendors for DER Integration

Guidehouse Insights Microgrids

Ecosystem Strategy for Connected DER: Building a Sustainability Advantage

Microgrids Tracker

Analyst Insight: Lessons Learned from Top Microgrid Vendors

Global Microgrid Deployment Insights

Digital Innovations

Strategic Priorities Drive Cybersecurity for Distributed Energy Resources

Analyst Insight: Distributed Generation in Asia Pacific

Global DER Deployment Insights

Energy Blockchain Project Tracker

Analyst Insight: Energy Blockchain in Asset Management

Energy Blockchain Vendor and Deployment Insights

AI and Advanced Analytics

Guidehouse Insights Leaderboard: AI Vendors for DER Integration

Assessment of Strategy and Execution for 14 AI Vendors for DER Integration

Guidehouse Insights Microgrids

Ecosystem Strategy for Connected DER: Building a Sustainability Advantage

Multinational Automaker

THE CHALLENGE:

Guidehouse Insights conducted a worldwide study to identify potential candidate cities for EV car sharing program for a multinational automaker. The feasibility of the new service opportunity was assessed across three regions: U.S., Europe, and Asia.

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Expertise Across Key Industries

Power & Utilities Tap into our leading market intelligence on distributed energy resources, electrification, and the energy transformation.

Automotive Tap into our leading market intelligence on automated, connected, electric, and shared mobility.

Telecommunications Tap into our leading market intelligence on automated, adaptive, and resilient infrastructure.

Building Tech Tap into our leading market intelligence on connected, efficient, and intelligent buildings.

High Tech & IT Tap into our leading market intelligence on clean, distributed, mobile, and intelligent infrastructure.

Meet Our Experts

Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.

Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.

Brett Feldman Research Director Brett Feldman is a research director with Guidehouse Insights, leading the custom research business. With over 20 years of experience in the energy sector, Feldman focuses on creating custom research solutions for clients, going beyond traditional syndicated research data and information. Previously, he led research on distributed energy resources.

Prior to joining Guidehouse Insights, Feldman was a principal for demand response at Constellation Energy, an energy efficiency program manager for Eversource, and an energy consultant for ICF and Nexant. He has also served as the chair of the Business Issues Committee of the Association of Demand Response and Smart Grid, the chair of the New York Independent System Operator Price Responsive Load Working Group, the vice chair of the Independent System Operator-New England Demand Resources Working Group, and the co-chair of the Northeast Energy and Commerce Association Energy Efficiency and Demand Response Committee. A Certified Energy Manager, he has experience across multiple markets, including ISO-NE, NYISO, PJM, and Ontario.

Feldman is a recipient of the Peak Load Management Alliance’s 2014 Outstanding Market Research Award and 2017 Thought Leader Award. He currently serves as a member of the US Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee. Feldman holds a BA in economics from the University of Michigan and an MBA from Boston University.

Krystal Maxwell Research Director Networked Buildings Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.

Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.

Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.

Brett Feldman Research Director Brett Feldman is a research director with Guidehouse Insights, leading the custom research business. With over 20 years of experience in the energy sector, Feldman focuses on creating custom research solutions for clients, going beyond traditional syndicated research data and information. Previously, he led research on distributed energy resources.

Prior to joining Guidehouse Insights, Feldman was a principal for demand response at Constellation Energy, an energy efficiency program manager for Eversource, and an energy consultant for ICF and Nexant. He has also served as the chair of the Business Issues Committee of the Association of Demand Response and Smart Grid, the chair of the New York Independent System Operator Price Responsive Load Working Group, the vice chair of the Independent System Operator-New England Demand Resources Working Group, and the co-chair of the Northeast Energy and Commerce Association Energy Efficiency and Demand Response Committee. A Certified Energy Manager, he has experience across multiple markets, including ISO-NE, NYISO, PJM, and Ontario.

Feldman is a recipient of the Peak Load Management Alliance’s 2014 Outstanding Market Research Award and 2017 Thought Leader Award. He currently serves as a member of the US Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee. Feldman holds a BA in economics from the University of Michigan and an MBA from Boston University.

Krystal Maxwell Research Director Networked Buildings Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.

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