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Custom Solutions Customized advisory and consulting services to navigate the energy transformation

Latest Reports

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AI and Advanced Analytics
2Q 2022
Digital Forms in Critical Infrastructure
Applications of Digital Forms for Electric Utilities, Upstream Oil & Gas, Midstream Oil & Gas, Natural Gas Distribution, and Telecommunications
Building Automation and Control
2Q 2022
Smart Home Connectivity
Trends in Connectivity Protocol Adoption, Global Market Analysis and Forecasts
DER Database
2Q 2022
Analyst Insight: EV Charging as a Grid Resource
Global DER Deployment Insights
Hydrogen Innovations
2Q 2022
Guidehouse Insights Leaderboard: Hydrogen Preparedness Index for 20 Countries
Assessments of Potential and Progress for Low Carbon Hydrogen Adoption
Hydrogen Innovations
2Q 2022
Hydrogen Transport and Delivery
Options for Transporting and Delivering Hydrogen: Forecast and Analysis
Building Automation and Control
2Q 2022
Market Data: Smart Thermostats
Residential Advanced Thermostats: Global Market Analysis, Segmentations, and Forecasts
AI and Advanced Analytics
2Q 2022
Digital Forms in Critical Infrastructure
Applications of Digital Forms for Electric Utilities, Upstream Oil & Gas, Midstream Oil & Gas, Natural Gas Distribution, and Telecommunications
Building Automation and Control
2Q 2022
Smart Home Connectivity
Trends in Connectivity Protocol Adoption, Global Market Analysis and Forecasts
DER Database
2Q 2022
Analyst Insight: EV Charging as a Grid Resource
Global DER Deployment Insights
Hydrogen Innovations
2Q 2022
Guidehouse Insights Leaderboard: Hydrogen Preparedness Index for 20 Countries
Assessments of Potential and Progress for Low Carbon Hydrogen Adoption
Hydrogen Innovations
2Q 2022
Hydrogen Transport and Delivery
Options for Transporting and Delivering Hydrogen: Forecast and Analysis
Building Automation and Control
2Q 2022
Market Data: Smart Thermostats
Residential Advanced Thermostats: Global Market Analysis, Segmentations, and Forecasts
All Reports

Case Study

Multinational Automaker

Custom Market Analysis

THE CHALLENGE:

Guidehouse Insights conducted a worldwide study to identify potential candidate cities for EV car sharing program for a multinational automaker.  The feasibility of the new service opportunity was assessed across three regions:  U.S., Europe, and Asia.

 View Case Study

Expertise Across Key Industries

Power & Utilities Tap into our leading market intelligence on distributed energy resources, electrification, and the energy transformation.
Automotive Tap into our leading market intelligence on automated, connected, electric, and shared mobility.
Telecommunications Tap into our leading market intelligence on automated, adaptive, and resilient infrastructure.
Building Tech Tap into our leading market intelligence on connected, efficient, and intelligent buildings.
High Tech & IT Tap into our leading market intelligence on clean, distributed, mobile, and intelligent infrastructure.

Meet Our Experts

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Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Krystal Maxwell Research Director Intelligent Buildings Ecosystem Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.
Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Krystal Maxwell Research Director Intelligent Buildings Ecosystem Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.
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