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Research Reports Data and insights across hundreds of emerging energy technology trends.
Subscription Services Deep-dive and continuous market intelligence covering the most significant energy trends
Custom Solutions Customized advisory and consulting services to navigate the energy transformation

Latest Reports

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AI and Advanced Analytics
4Q 2020
AI for EV Energy Management
Using AI to Improve EV Battery Design, Manufacturing, Range, Navigation Optimization, Fleet Management, and Vehicle-to-Grid Applications
E-Mobility
3Q 2020
Ecosystem Strategy for E-Mobility: Achieving Growth through Uncertainty
Networked Buildings
3Q 2020
Ecosystem Strategy for Networked Buildings: Achieving Growth through Uncertainty
Smart Cities Tracker
3Q 2020
Smart City Tracker 3Q20
Smart Cities Tracker
3Q 2020
Analyst Insight: Smart Cities in Emerging Economies
Smart Cities
Guidehouse Insights Smart Cities
3Q 2020
Ecosystem Strategy for Smart Cities: Achieving Growth through Uncertainty
AI and Advanced Analytics
4Q 2020
AI for EV Energy Management
Using AI to Improve EV Battery Design, Manufacturing, Range, Navigation Optimization, Fleet Management, and Vehicle-to-Grid Applications
E-Mobility
3Q 2020
Ecosystem Strategy for E-Mobility: Achieving Growth through Uncertainty
Networked Buildings
3Q 2020
Ecosystem Strategy for Networked Buildings: Achieving Growth through Uncertainty
Smart Cities Tracker
3Q 2020
Smart City Tracker 3Q20
Smart Cities Tracker
3Q 2020
Analyst Insight: Smart Cities in Emerging Economies
Smart Cities
Guidehouse Insights Smart Cities
3Q 2020
Ecosystem Strategy for Smart Cities: Achieving Growth through Uncertainty
All Reports

Case Study

Multinational Automaker

Custom Market Analysis

THE CHALLENGE:

Guidehouse Insights conducted a worldwide study to identify potential candidate cities for EV car sharing program for a multinational automaker.  The feasibility of the new service opportunity was assessed across three regions:  U.S., Europe, and Asia.

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Expertise Across Key Industries

Power & Utilities Tap into our leading market intelligence on distributed energy resources, electrification, and the energy transformation.
Automotive Tap into our leading market intelligence on automated, connected, electric, and shared mobility.
Telecommunications Tap into our leading market intelligence on automated, adaptive, and resilient infrastructure.
Building Tech Tap into our leading market intelligence on connected, efficient, and intelligent buildings.
High Tech & IT Tap into our leading market intelligence on clean, distributed, mobile, and intelligent infrastructure.

Meet Our Experts

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Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Neil Strother Principal Research Analyst Building Automation and Control Neil Strother is a principal research analyst contributing to Guidehouse Insights’ Building Automation and Control solution, with a focus on the Internet of Things trend, smart metering technologies, and home energy management solutions. Strother has an extensive background in market intelligence (more than 16 years) focused on emerging technologies.

Strother is a frequent speaker at industry conferences and is regularly quoted in major publications including The Wall Street Journal, The New York Times, The Economist, and Bloomberg. Prior to joining Guidehouse Insights, Strother was practice director of mobile services at ABI Research. He previously held senior analyst positions at Forrester, and NPD. He was also the managing editor of ZDNet AnchorDesk. Strother holds an MS from Northwestern University and a BA from Whitman College.
Brett Feldman Research Director Brett Feldman is a research director with Guidehouse Insights, leading the custom research business. With over 20 years of experience in the energy sector, Feldman focuses on creating custom research solutions for clients, going beyond traditional syndicated research data and information. Previously, he led research on distributed energy resources.

Prior to joining Guidehouse Insights, Feldman was a principal for demand response at Constellation Energy, an energy efficiency program manager for Eversource, and an energy consultant for ICF and Nexant. He has also served as the chair of the Business Issues Committee of the Association of Demand Response and Smart Grid, the chair of the New York Independent System Operator Price Responsive Load Working Group, the vice chair of the Independent System Operator-New England Demand Resources Working Group, and the co-chair of the Northeast Energy and Commerce Association Energy Efficiency and Demand Response Committee. A Certified Energy Manager, he has experience across multiple markets, including ISO-NE, NYISO, PJM, and Ontario.

Feldman is a recipient of the Peak Load Management Alliance’s 2014 Outstanding Market Research Award and 2017 Thought Leader Award. He currently serves as a member of the US Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee. Feldman holds a BA in economics from the University of Michigan and an MBA from Boston University.
Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

With more than a decade of experience as an analyst and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg Principal Research Analyst IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Neil Strother Principal Research Analyst Building Automation and Control Neil Strother is a principal research analyst contributing to Guidehouse Insights’ Building Automation and Control solution, with a focus on the Internet of Things trend, smart metering technologies, and home energy management solutions. Strother has an extensive background in market intelligence (more than 16 years) focused on emerging technologies.

Strother is a frequent speaker at industry conferences and is regularly quoted in major publications including The Wall Street Journal, The New York Times, The Economist, and Bloomberg. Prior to joining Guidehouse Insights, Strother was practice director of mobile services at ABI Research. He previously held senior analyst positions at Forrester, and NPD. He was also the managing editor of ZDNet AnchorDesk. Strother holds an MS from Northwestern University and a BA from Whitman College.
Brett Feldman Research Director Brett Feldman is a research director with Guidehouse Insights, leading the custom research business. With over 20 years of experience in the energy sector, Feldman focuses on creating custom research solutions for clients, going beyond traditional syndicated research data and information. Previously, he led research on distributed energy resources.

Prior to joining Guidehouse Insights, Feldman was a principal for demand response at Constellation Energy, an energy efficiency program manager for Eversource, and an energy consultant for ICF and Nexant. He has also served as the chair of the Business Issues Committee of the Association of Demand Response and Smart Grid, the chair of the New York Independent System Operator Price Responsive Load Working Group, the vice chair of the Independent System Operator-New England Demand Resources Working Group, and the co-chair of the Northeast Energy and Commerce Association Energy Efficiency and Demand Response Committee. A Certified Energy Manager, he has experience across multiple markets, including ISO-NE, NYISO, PJM, and Ontario.

Feldman is a recipient of the Peak Load Management Alliance’s 2014 Outstanding Market Research Award and 2017 Thought Leader Award. He currently serves as a member of the US Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee. Feldman holds a BA in economics from the University of Michigan and an MBA from Boston University.
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